Jack White Wants to Introduce Your Children to the Wonderful World of Vinyl


No one’s done more to bring vinyl back to relevance than Jack White. Outspoken and ever-present, his Third Man Records’ vinyl-centric initiatives are largely responsible for keeping wax relevant with the hip kids.  You don’t need to be a fanboy to respect someone who’s single handedly responsible for introducing Loretta Lynn to a new audience, and for resurrecting lost musical gems that were previously only available on rare 78’s. Mr. White’s love for his musical heroes is palpable, and he invests in his passion both with heart and pocketbook.  While attention grabbing gimmicks may not necessarily be useful, they’ve kept vinyl in the news in a manner that arguably transcends gimmickry.  Barring TMR’s questionable dalliance with those wretched Crosley toys, the artists and music behind the product are handled with integrity and reverence.

thirdman3-630x420It’s with this same credo in mind that White and his imprint have set their sights on the wallets of parents who are keen on sharing their passion with their children. In that vein, Third Man have teamed up with Light in the Attic to create a kid-friendly turntable, complete with a kick-ass vinyl compilation to get them started. Accompanied by a typically catchy press release, titled “Light in the Attic and Third Man Records Join Forces to Show Impressionable, Young Minds the Virtues of Good Music and Vinyl Records. Parents Everywhere Rejoice.” TMR’s fervor for wax is hell bent on sinking its hooks in, early on. Rather than poo-poo the Jensen-designed TMR turntable, it’s best to be mindful of its intended audience.  The compact suitcase design with built-in speakers is reminiscent of those vintage Fisher Price turntables that successfully began the fascination with records for many of us older vinyl fiends.  The turntable features USB connectivity and comes bundled with a T-shirt, sticker, children’s storybook and a compilation LP.

thirdman1-630x420

“This Record Belongs To ______” features a vinyl compilation of mostly children’s songs, by popular artists, accompanied by a storybook

The record, titled “This Record Belongs To ______”, features kid friendly songs from Carole King, Woody Guthrie, Nina Simone, and more (KERMIT THE FROG!). The storybook, reminiscent of the Disney and Peter Pan read-along story lps of yesteryear, chronicles the adventures of “five forest pals” that “discover the beauty of vinyl records.”
The children’s turntable package will be available on Nov. 6. You can pre-order it now at the TMR webshop

This Record Belongs To ______ Track List

1. Shel Silverstein – “Invitation”
2. Van Dyke Parks – “Occapella”
3. Carole King – “One Was Johnny”
4. Harry Nilsson – “The Town”
5. Harry Nilsson – “Me And My Arrow”
6. The Pointer Sisters – “Pinball Number Count”
7. Woody Guthrie – “Dance Around”
8. Jerry Garcia & David Grisman – “Jenny Jenkins”
9. Roger Miller – “Oo-De-Lally”
10. Bobby Bare – “Daddy What If”
11. Ella Jenkins – “Pretty Trees Around The World”
12. Nina Simone – “You Can Sing A Rainbow”
13. Vashti Bunyan – “Diamond Day”
14. Donovan – “The Mandolin Man And His Secret”
15. Miss Abrams & The Strawberry Point 4th Grade Class – “Running In The Garden”
16. Kermit The Frog – “Rainbow Connection”